Recently, I was asked to look into a company that was described to me as a “DVR company.” The first thing that comes to mind when I think of DVR is TiVo, but no, this wasn’t TiVo. In fact, this wasn’t really a DVR company at all.

The company was Replay Solutions and they have a product that claims to have a DVR-like capability for running software that makes it easier to detect, replay and fix bugs. Okay, I get it, they used an analogy to communicate what they do. But there’s a serious problem when someone with their interests in mind describes them as a DVR company. Seriously, that level of sophistication isn’t acceptable for Silicon Valley. I kindly replied to this individual, explaining that they have a misunderstanding of the company’s business and encouraged them to learn more about their product before acting in the company’s interest again. No response, go figure.